Tefal

Tefal
Let Tefal own ingenuity

The challenge
Groupe SEB was aiming to overhaul the global identity of Tefal's packaging around a revamped brand philosophy: a focus on ingenuity and simplicity of usage, as part of a campagin to strengthen the brand.

Our brand idea
We focused on visual cues to help customers recognize evidence of brand intelligence. Juxtaposing a picture of the product with an immediate snapshot of its potential, and concentrating on a banner highlighting key features, we were able to enhance clarity through improved segmentation.

 

The result
An identity boost for some 1,000 listed products, projecting a stronger brand statement and conveying Tefal's unique positioning in the market.

Packaging Design Positioning International Brand Guidelines Range Architecture
 
Let Tefal own ingenuity
Let Tefal own ingenuity
Let Tefal own ingenuity